How to migrate from Universal Analytics to Google Analytics 4

Google Analytics has been an essential tool for businesses to track their website and app data for years. If you're still using Universal Analytics (UA) to track your data, it's time to migrate to Google Analytics 4 (GA4). This new tool offers a range of advanced features, including cross-device tracking and machine learning insights, that can provide businesses with more accurate and detailed data.

But why should you make the switch before 30th June, 2023?

Firstly, GA4 is a more advanced version of UA, providing more powerful features and capabilities that will enable you to get deeper insights into your audience and their behavior on your website or app. GA4 uses machine learning to identify trends and patterns in your data, helping you make better decisions about your marketing and website optimization efforts.

Secondly, Google will stop providing support and updates for UA after 30th June 2023. That means that UA users will no longer receive bug fixes, security updates, or new features. By switching to GA4, you'll ensure that your website or app remains up-to-date and secure.

Now that you know why you should migrate to GA4, here's how you can do it:

• Set up a new GA4 property: Start by creating a new GA4 property in your Google Analytics account. You can find step-by-step instructions on how to create a new property here

• Install the GA4 tracking code: Once you've created your new property, you'll need to install the GA4 tracking code on your website or app. To create the tracking code refer to this guided process

• Migrate your data: After you've set up your new property and installed the tracking code, you'll need to migrate your data from UA to GA4. Google provides a tool that makes this process easy, and you can find instructions on how to use it here

In conclusion, migrating from UA to GA4 is a critical step for any digital marketer or website owner. By making the switch before 30th June 2023, you'll ensure that your website or app remains secure and up-to-date, while also gaining access to powerful new features and insights. You can also contact and we will help you migrating from UA to GA4