How to add Google Analytics [GA4] to your website in 2023

Are you looking to set up Google Analytics 4 (GA4) on your website for the first time in 2023? GA4 offers advanced features, providing businesses with more accurate and detailed data. In this step-by-step guide, we will walk you through how to add GA4 to your website from scratch, so you can start tracking your website's performance and gain valuable insights.

Step 1: Sign Up for Google Analytics

To get started, you will need to create a Google Analytics account. If you already have a Google account, simply visit the Google Analytics website and sign in. If you do not have a Google account, create one by clicking on "Start for free" and following the prompts.

Step 2: Create a New GA4 Property

Once you have signed in to your Google Analytics account, create a new GA4 property by clicking on "Admin" and selecting "Create Property." Follow the prompts to set up your property and link it to your website. Please read “How to Set up Google Analytics [GA4] property alongside your Universal Analytics property” or visit Google Support

Step 3: Install the GA4 Tracking Code

Next, you will need to install the GA4 tracking code on your website. Follow the instructions provided by Google to add the code to your website's header.

Step 4: Set Up a Data Stream

After installing the tracking code, set up a data stream to collect data from your website. This will allow you to track your website's performance and gain insights into your audience's behavior. Follow the prompts provided by Google to set up your data stream.

Step 5: Verify Your Setup

To ensure that your GA4 tracking is working correctly, verify your setup by checking for real-time data in Google Analytics. This will allow you to confirm that data is being collected from your website and that your tracking is set up correctly.

By following these steps, you can add Google Analytics 4 to your website for the first time in 2023. For more detailed instructions and helpful tips, visit the Google Analytics Help Center. You can also contact and we will help you migrating from UA to GA4